About Us

We are your feminine fashion fix! Fairy Prile was born out of the belief that every girl should have access to on-trend wardrobe essentials that don't break the bank.

New content added every week, there's always something to complement your style. Our customers are free spirits, dream chasers and trend lovers with a full social schedule and an outfit for every occasion. With millions of fans on social media, we believe life is a party...let's dress like it!

Since launching in 2016, shoppers in more than 50 countries and counting have made us their go-to fashion destination. We have landed on the radars of world-renowned It-girls, models, influencers and most importantly, our gorgeous and loyal shoppers!

Thank you for supporting us on our journey. We hope our story inspires you just as our customers inspire us.